
Crisis?
What crisis?
Any Hour Services runs 20+ locations across electrical, plumbing, and HVAC. They came to Broccoli to solve a complex operations problem. What they got was a system that saved $250K+ on a single Monday.
- Client
- Any Hour Services
- Industry
- HVAC · Electrical · Plumbing
- Locations
- 20+ branches, multi-state
- Products
- Inbound · Outbound · Speed to Lead · QA & Coaching
Who is Any Hour Services
Any Hour Services is one of the largest home service businesses in the country with 20+ locations, hundreds of technicians, and a call volume that can exceed 15,000 calls per week across the group.
At that scale, their phone service is the revenue engine. Every call that gets answered and booked is a job that goes on the schedule. Every one that doesn't is money left on the table.

The problem before Broccoli
Any Hour Services had a structural staffing problem. Keeping a call center staffed across 20+ locations, especially after hours and during seasonal spikes, created an ongoing cycle of hiring, training, and turnover. Leadership was investing significant time and budget just to maintain coverage.
- Human agents only, staffing gaps
- After hour booking rate under 30%
- $2-5K to hire a new human agent
- Manual, tedious QA reviews
- Customized AI agents, 24x7
- 70%+ booking rate after hours
- Inbound, Outbound, SMS, chat
- Automated QA and feedback
Why they chose Broccoli
Any Hour Services first heard about Broccoli through a referral from a trusted Bay Area partner that had already seen strong results. But what made them commit was the depth of customization and the level of detail during their onboarding. Broccoli didn't offer a generic AI, instead built a custom system for each branch: Any Hour Services' job types, dispatch fees, scheduling windows, and priority rules, all configured per location.
“When you said 'you don't have to train the AI, you can simply turn it on at another location and instantly get five reps' — there's the value right there. Hiring and staffing is the whole reason we're doing centralization.”—Mike Irby · CEO, Any Hour Services
After seeing what Broccoli's Inbound product could do, Any Hour Services couldn't wait to connect Broccoli to nearly every channel they run. Inside sales was using outbound SMS campaigns for tune-up and membership offers. The scheduling widget was live across locations. QA scoring was surfacing coaching opportunities the team had no visibility into before.
“It was really eye-opening — like, hey, people are only verifying and asking for emails 30% of the time. They really want to start using Broccoli to coach their team.”—Jaime Connolly · CCR Manager, Any Hour Services
The Monday everything
went silent
Imagine a room of 90 human agents sitting in silence...
Any Hour Services' phone answering system went dark for about 2.5 hours at 11AM on Monday, May 11th, without warning. At their scale, that kind of gap doesn't just cause inconvenience — it costs hundreds of thousands of dollars in missed bookings.
Broccoli's AI agent handled it without intervention. Their phones went down, their business didn't.
A 2.5-hour outage. Over a quarter million dollars protected.
“Broccoli's impact when our phone answering system went down helped keep our business moving forward. Without them, we would have had zero booked calls!”—Alyssa Briggs · CCR Manager, Any Hour Services
The takeaway
Any Hour Services didn't buy Broccoli as a backup plan. They bought it because it made their operations better every day. The Monday outage was a proof point they didn't plan for, and one they'll never forget.
Want this kind of resilience for your business?
We'll show you what your AI agents would handle by next quarter.
Inbound
Never miss a call, day or night. AI CSRs + Receptionists answer every call, book jobs.
Outbound
Fill your board when the phones are slow. AI Sales, Happy Calls, and Estimate Specialists.
Speed to Lead
Beat competitors to every hot lead. Instant response to Google LSA, Yelp, and Angi leads.
QA & Coaching
Make every call a five-star call. AI QA reviews 100% of calls, scores performance.