# The Heartwarming Story Behind our Creation of Voice Studio
URL: https://www.broccoli.com/blog/voice-studio-story
Category: Company
Published: 2026-10-15
Authors: Chloe Sanders, Broccoli Content Writer
Tags: voice-ai, voice-studio, stories
Sometimes, a single voice has the power to connect an entire community.
As creators of voice AI, we know that a voice is so much more than timbre, cadence, pitch, tone, and texture. It’s a powerful tool that can convey a sense of purpose, empathy, and guidance.
When you call a Home Service Business, you’re hoping to reach a voice with those exact qualities. Customers may grow to love and trust a particular voice, because they know when that voice picks up, they are going to deliver the finest and friendliest service.
So when Broccoli was faced with a unique challenge to create the custom voice of a beloved CSR, they didn’t think twice.
The ask was simple and profound. A home service business owner had lost her husband John two years ago. John was more than just the best CSR on staff, he was the heart of the front office. A relationship builder and an expert at putting customers at ease, he was the voice their community trusted most.
John was gone. But maybe his voice, and the reassurance it brought, didn’t have to be.
> We weren’t asking to replicate John (no one can), but a lot of his experience and skills could be valuable to our AI.
The business already had hours of John's voice recorded. Broccoli engineers used those recordings and created a custom voice. The voice known and loved by a whole community.
When they were done, John's voice rang out clearly. Some might say, John's spirit lived on.
Customers noticed. “We’ve been calling this line for twenty years. It was a relief to hear John again. His voice just put us instantly at ease.”
Which begged the question, what if we did that for all of our customers?
Voice Studio was born.
With just a short clip of any voice, Voice Studio creates a custom AI that reflects the unique quality of a cherished CSR. Or maybe you just want a spooky voice for Halloween or a merry voice for the holidays. Voice Studio does that too.
In fact, there’s a whole lot that Voice Studio can do, from preserving a memory to creating a region-specific dialect.
The options and possibilities are endless, but the goal is always the same. Make your customers feel at home. [Voice Studio](/blog/voice-studio) helps do just that.
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# Introducing Voice Studio: a voice your community already knows
URL: https://www.broccoli.com/blog/voice-studio
Category: Product
Published: 2026-10-02
Tags: voice-ai, product, releases
The first thing a caller learns about your business is how it sounds. Before they hear a price or an arrival window, they hear a voice, and within a few seconds they have decided whether it sounds like someone they know. The same greeting lands differently in a familiar accent than in a voice that could belong to any company in the country.
Today we're launching Voice Studio. It gives your Broccoli AI voice agent a voice your community already knows. You can synthesize the voice of someone on your team, create a new voice from a one-sentence description, or choose from more than 30 platform voices, then compare any of them with the voice you use today.
Customers have been asking us for voices that fit their brand. Voice Studio is a place to listen, compare and create.
## A voice your customers already recognize
Most home service businesses already have a voice their customers know. It belongs to the CSR who has answered the phone for years, the one callers ask for by name. Voice Studio lets your agent carry that voice, so a caller who rings after hours, or when every line is busy, still hears one they recognize.
Capturing it takes a few minutes. You can upload a recording of a call that person has already taken, anywhere from 10 seconds to 3 minutes long, or have them read a short script in the browser. The script takes about 3 minutes and includes cues to laugh, pause and soften, which capture how that person really sounds on a call. Voice Studio then returns three versions to choose from.
## New voices from a single sentence
Some businesses want a voice that doesn't exist yet. In Voice Studio you can describe one in plain words, such as "a warm, calm woman in her 40s with a light Southern accent, friendly but professional, not salesy," and get three options back.
Because a new voice only takes a sentence, choosing one stops being a one-time decision. A business can give each location its own voice, or change voices with the calendar. Here is the same heating and air company in December and in October:
A new voice usually takes a few minutes to prepare. It builds in the background and appears under **Your voices** when it's ready, so nobody has to wait on it. The voices you create are private to your organization, and you can make as many as you want.
## More than 30 voices for every community
For teams that want to start right away, Voice Studio includes a library of more than 30 platform voices, each one ready for calls. The library spans American, Southern, British and Australian English as well as Spanish, across a range of ages.
That range matters because a business with several locations rarely serves one kind of community. An office in Atlanta and an office in San Antonio can each answer in a voice that sounds like home.
Every voice plays a sample call, so you hear it handling a real greeting and not reading a tagline. You can search by name or filter by gender, accent and age.
## Side-by-side comparison before you switch
A voice is easier to judge next to another one than on its own. Voice Studio plays any voice against the one your agent uses today, on the same sample call, so the difference is easy to hear. When one is clearly better, switching takes one click and your agent answers in the new voice.
## Delivery that matches the moment
A good voice still has to deliver the line well. A caller with no heat and a caller confirming a routine tune-up shouldn't hear the same tone. [Expressive mode](/blog/expressive-voices), which we introduced in September, adds natural pauses and emphasis, so the agent can sound sympathetic when something is wrong and upbeat when the job is booked.
In Voice Studio, Expressive mode is on by default for every voice that supports it, including the voices you create.
Here is the same line in a standard voice and with Expressive mode on:
## Available now in agent settings
Voice Studio is available now. Open an agent's settings and select **Change voice** to create a voice or browse the library. Your Customer Success Manager can help you choose a voice for each agent and location.
If you're not using Broccoli yet, [book a demo](/demo) and hear your own business answered in a voice that sounds like home.
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# Broccoli Introduces New Expressive Voices
URL: https://www.broccoli.com/blog/expressive-voices
Category: Product
Published: 2026-09-18
Authors: Broccoli Team
Tags: voice-ai, product, releases
September 2026 marked the launch of Broccoli's Expressive Mode for voice agents.
Expressive Mode adds emotion and inflection to the AI's speech, creating a more natural, dynamic voice.
Broccoli's Standard Voice was already far from monotone, booking 80%+ of calls, but its tone remained relatively consistent throughout a conversation.
Agents with expressive mode can sound empathetic, amused, apologetic, or warm depending on the context — closing the gap between "text read aloud" and a real conversation.
Here's a short clip demonstrating the range of Broccoli's expressive voice:
## But how does the voice become expressive?
Expressive voices sit on top of Broccoli's existing voice technology.
Older generations of voice agents generated audio from text with a single, consistent tone regardless of what was being said. Expressive voices allow the agent to modulate its delivery based on the conversation. For example, the initial response to an angry customer with a broken AC might sound apologetic, while a booking confirmation sounds warm and assuring.
This is achieved with what we call **expression tags** — cues for the voice agent that help it add the right tone at the right moments.
`[apologetic]` when the next available slot is more than a week out.
There are some default expression tags configured. You can add more from over 1,500 options including "sympathetic", "chuckle", and "emphasis".
## What's next for Broccoli's voice?
AI is one of the fastest changing technologies, with new models released every month — and AI voice is no exception. That's why the team at Broccoli is always working with the newest voice models to provide the best-in-class experience for all customers while improving the booking rate.
[GPT-Live-1](https://openai.com/index/introducing-gpt-live/) is a next-generation model released by OpenAI. It's groundbreaking in its promise for a true voice-to-voice model (you've probably seen their new ads with elderly users). Some Broccoli users are already on the early-adopters program with GPT-Live-1 — one of the many cutting-edge voice models under the hood.
Stay tuned for more updates — and don't forget to ask your Customer Success Manager about early-adopter programs and the expressive voices!